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	<title>Melissa&#039;s Marketing Update</title>
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	<link>http://melissaluther.wordpress.com</link>
	<description>keeping you trendy..</description>
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		<title>Melissa&#039;s Marketing Update</title>
		<link>http://melissaluther.wordpress.com</link>
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		<title>Be Happy with What We Have</title>
		<link>http://melissaluther.wordpress.com/2011/04/07/be-happy-with-what-we-have/</link>
		<comments>http://melissaluther.wordpress.com/2011/04/07/be-happy-with-what-we-have/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 17:34:26 +0000</pubDate>
		<dc:creator>mluther9</dc:creator>
				<category><![CDATA[Consumer Trends]]></category>

		<guid isPermaLink="false">http://melissaluther.wordpress.com/?p=280</guid>
		<description><![CDATA[Happy Thursday! I thought it would be a good time to bring it all back, take away the critical analysis of brand and marketing, the issues and problems with certain campaigns, and enjoy the wonder of our world today. As this video says: &#8220;How quickly the world owes him something that he only knew existed&#160;&#8230; <a href="http://melissaluther.wordpress.com/2011/04/07/be-happy-with-what-we-have/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=melissaluther.wordpress.com&amp;blog=6217008&amp;post=280&amp;subd=melissaluther&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">mluther9</media:title>
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		<title>Out of Home Advertising &#8211; Still a Great Way to Build Buzz</title>
		<link>http://melissaluther.wordpress.com/2011/01/24/out-of-home-advertising-still-a-great-way-to-build-buzz/</link>
		<comments>http://melissaluther.wordpress.com/2011/01/24/out-of-home-advertising-still-a-great-way-to-build-buzz/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 19:31:59 +0000</pubDate>
		<dc:creator>mluther9</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Innovation in Marketing]]></category>
		<category><![CDATA[Bike Share]]></category>
		<category><![CDATA[James Ready]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[out of home advertising]]></category>
		<category><![CDATA[value in marketing]]></category>
		<category><![CDATA[Vancity]]></category>

		<guid isPermaLink="false">http://melissaluther.wordpress.com/?p=268</guid>
		<description><![CDATA[Many brands, marketers, and consumers are obsessed (yes, I said it, and it&#8217;s true!) with social media, online advertising, SEO, SEM, conversions, microsites&#8230; the list goes on and on! I strongly believe that people have started to miss out on the opportunity to take advantage of some of the more basic, but high impact advertising&#160;&#8230; <a href="http://melissaluther.wordpress.com/2011/01/24/out-of-home-advertising-still-a-great-way-to-build-buzz/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=melissaluther.wordpress.com&amp;blog=6217008&amp;post=268&amp;subd=melissaluther&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">obsessed</media:title>
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			<media:title type="html">mluther9</media:title>
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			<media:title type="html">James Ready Beer</media:title>
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			<media:title type="html">Vancity Bike Share</media:title>
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		<item>
		<title>Starbucks Rebranding</title>
		<link>http://melissaluther.wordpress.com/2011/01/11/starbucks-rebranding/</link>
		<comments>http://melissaluther.wordpress.com/2011/01/11/starbucks-rebranding/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 17:19:30 +0000</pubDate>
		<dc:creator>mluther9</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Coffee]]></category>
		<category><![CDATA[Logo]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Starbucks]]></category>

		<guid isPermaLink="false">http://melissaluther.wordpress.com/?p=261</guid>
		<description><![CDATA[Recently, Starbucks announced that they would be changing their logo, in honour of their upcoming 40th anniversary (read more here). As you can see from my image, Starbucks is removing their name from the logo, and changing the colouration to all green. Losing the name and the black colouration is definitely going to erode some&#160;&#8230; <a href="http://melissaluther.wordpress.com/2011/01/11/starbucks-rebranding/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=melissaluther.wordpress.com&amp;blog=6217008&amp;post=261&amp;subd=melissaluther&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Starbucks's Siren</media:title>
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		<media:content url="" medium="image">
			<media:title type="html">mluther9</media:title>
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		<title>Social Media for the Sports Fan, the Athlete, and the Team</title>
		<link>http://melissaluther.wordpress.com/2010/12/20/social-media-for-the-sports-fan-the-athlete-and-the-team/</link>
		<comments>http://melissaluther.wordpress.com/2010/12/20/social-media-for-the-sports-fan-the-athlete-and-the-team/#comments</comments>
		<pubDate>Mon, 20 Dec 2010 22:39:12 +0000</pubDate>
		<dc:creator>mluther9</dc:creator>
				<category><![CDATA[Consumer Trends]]></category>
		<category><![CDATA[E-Marketing Tactics]]></category>
		<category><![CDATA[Innovation in E-Marketing]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[mashable]]></category>
		<category><![CDATA[professional athletes]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[sports]]></category>

		<guid isPermaLink="false">http://melissaluther.wordpress.com/?p=253</guid>
		<description><![CDATA[I came across a great article on Mashable today (read the story), and just wanted to throw my two cents out there&#8230; I think that with 2010&#8242;s marketing trends being rounded out, and based on a Marketing Sherpa article that I read that stated that &#8220;40% of marketers were transitioning from the &#8216;trial&#8217; to the&#160;&#8230; <a href="http://melissaluther.wordpress.com/2010/12/20/social-media-for-the-sports-fan-the-athlete-and-the-team/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=melissaluther.wordpress.com&amp;blog=6217008&amp;post=253&amp;subd=melissaluther&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://melissaluther.wordpress.com/2010/12/20/social-media-for-the-sports-fan-the-athlete-and-the-team/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Even Ochocinco Tweets!</media:title>
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		<media:content url="" medium="image">
			<media:title type="html">mluther9</media:title>
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		<item>
		<title>When it Comes to Marketing, How Far is too Far?</title>
		<link>http://melissaluther.wordpress.com/2010/08/10/when-it-comes-to-marketing-how-far-is-too-far/</link>
		<comments>http://melissaluther.wordpress.com/2010/08/10/when-it-comes-to-marketing-how-far-is-too-far/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 17:12:10 +0000</pubDate>
		<dc:creator>mluther9</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Innovation in Marketing]]></category>
		<category><![CDATA[divorce]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media planning]]></category>

		<guid isPermaLink="false">http://melissaluther.wordpress.com/?p=246</guid>
		<description><![CDATA[Check out the story below courtesy of www.walrusmagazine.com .. Splitsville A Chicago divorce lawyer sexes up the single life   Partnership has its benefits — support, security — but sometimes you have to drop the dead weight, right? Chicago law firm Corri Fetman &#38; Associates, Ltd. thinks so. In 2007, it launched an ad campaign&#160;&#8230; <a href="http://melissaluther.wordpress.com/2010/08/10/when-it-comes-to-marketing-how-far-is-too-far/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=melissaluther.wordpress.com&amp;blog=6217008&amp;post=246&amp;subd=melissaluther&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">life-is-short-get-a-divorce</media:title>
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			<media:title type="html">mluther9</media:title>
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		<title>How selling a t-shirt is like selling yourself</title>
		<link>http://melissaluther.wordpress.com/2010/07/12/how-selling-a-t-shirt-is-like-selling-yourself/</link>
		<comments>http://melissaluther.wordpress.com/2010/07/12/how-selling-a-t-shirt-is-like-selling-yourself/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 21:46:50 +0000</pubDate>
		<dc:creator>mluther9</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Innovation in Marketing]]></category>
		<category><![CDATA[brand image]]></category>
		<category><![CDATA[job searching]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[reaching consumers]]></category>

		<guid isPermaLink="false">http://melissaluther.wordpress.com/?p=237</guid>
		<description><![CDATA[Sitting here selling t-shirts at our biggest event of the year, I find myself thinking about selling oneself in the work world. How do you say, &#8220;hey these t-shirts are great &#8211; buy buy buy!&#8221; without sounding desperate? How do you pack all of your sales artillery into the 10 second spiel your prospective consumer&#160;&#8230; <a href="http://melissaluther.wordpress.com/2010/07/12/how-selling-a-t-shirt-is-like-selling-yourself/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=melissaluther.wordpress.com&amp;blog=6217008&amp;post=237&amp;subd=melissaluther&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://melissaluther.wordpress.com/2010/07/12/how-selling-a-t-shirt-is-like-selling-yourself/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">selling-yourself</media:title>
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			<media:title type="html">mluther9</media:title>
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		<title>Greening Your Business &#8211; What Actually Works?</title>
		<link>http://melissaluther.wordpress.com/2010/06/15/greening-your-business-what-actually-works/</link>
		<comments>http://melissaluther.wordpress.com/2010/06/15/greening-your-business-what-actually-works/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 22:21:16 +0000</pubDate>
		<dc:creator>mluther9</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Innovation in Marketing]]></category>
		<category><![CDATA[Integration]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Puma]]></category>
		<category><![CDATA[social marketing]]></category>

		<guid isPermaLink="false">http://melissaluther.wordpress.com/?p=226</guid>
		<description><![CDATA[In recent months, both Nike and Puma have produced new marketing materials aimed at &#8220;greening&#8221; their businesses and building buzz. First was Nike, with its Considered Design, aiming at reducing the amount of cardboard required to produce their shoe boxes. It is good to note that they have produced a 100% post-consumer recycled shoe box&#160;&#8230; <a href="http://melissaluther.wordpress.com/2010/06/15/greening-your-business-what-actually-works/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=melissaluther.wordpress.com&amp;blog=6217008&amp;post=226&amp;subd=melissaluther&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://melissaluther.wordpress.com/2010/06/15/greening-your-business-what-actually-works/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">greenwash</media:title>
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		<media:content url="" medium="image">
			<media:title type="html">mluther9</media:title>
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			<media:title type="html">Considered Design</media:title>
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		<media:content url="http://www.jaebordley.com/wp-content/uploads/2010/04/PumaShoeBox.jpg" medium="image" />
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		<item>
		<title>What does it take to get noticed?</title>
		<link>http://melissaluther.wordpress.com/2010/06/07/what-does-it-take-to-get-noticed-2/</link>
		<comments>http://melissaluther.wordpress.com/2010/06/07/what-does-it-take-to-get-noticed-2/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 18:58:36 +0000</pubDate>
		<dc:creator>mluther9</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Innovation in Marketing]]></category>
		<category><![CDATA[brand image]]></category>
		<category><![CDATA[job searching]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[reaching consumers]]></category>

		<guid isPermaLink="false">http://melissaluther.wordpress.com/?p=222</guid>
		<description><![CDATA[Is it a crazy new hairtsyle? Is it a shining personality? Is it that big idea? With graduation upon many students facing an uncertain and extremely competitive job market, these thoughts seem to be crossing my mind more and more. It&#8217;s interesting how these things apply equally to brands &#8211; new branding/logo, community outreach and reputation,&#160;&#8230; <a href="http://melissaluther.wordpress.com/2010/06/07/what-does-it-take-to-get-noticed-2/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=melissaluther.wordpress.com&amp;blog=6217008&amp;post=222&amp;subd=melissaluther&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://melissaluther.wordpress.com/2010/06/07/what-does-it-take-to-get-noticed-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">getnoticed</media:title>
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			<media:title type="html">mluther9</media:title>
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		<title>keeping you trendy..</title>
		<link>http://melissaluther.wordpress.com/2010/06/07/keeping-you-trendy/</link>
		<comments>http://melissaluther.wordpress.com/2010/06/07/keeping-you-trendy/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 18:26:29 +0000</pubDate>
		<dc:creator>mluther9</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://melissaluther.wordpress.com/?p=215</guid>
		<description><![CDATA[<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=melissaluther.wordpress.com&amp;blog=6217008&amp;post=215&amp;subd=melissaluther&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Richard Avedon - Dovima with Elephants 1955</media:title>
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		<media:content url="" medium="image">
			<media:title type="html">mluther9</media:title>
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		<title>Superbowl Ads</title>
		<link>http://melissaluther.wordpress.com/2010/04/28/superbowl-ads/</link>
		<comments>http://melissaluther.wordpress.com/2010/04/28/superbowl-ads/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 05:10:37 +0000</pubDate>
		<dc:creator>mluther9</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Innovation in Marketing]]></category>
		<category><![CDATA[brand image]]></category>
		<category><![CDATA[CareerBuilder.com]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Superbowl Commercial]]></category>

		<guid isPermaLink="false">http://melissaluther.wordpress.com/?p=194</guid>
		<description><![CDATA[When I look at ads, as you can tell from my previous post (Pepsi vs. Stride), I&#8217;m looking for something that is not only funny, or catchy, or different. I&#8217;m looking for something that adds to the overall brand. Even large Cash Cows like Crest, in my opinion, need to be using their ad space&#160;&#8230; <a href="http://melissaluther.wordpress.com/2010/04/28/superbowl-ads/">Read&#160;more</a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=melissaluther.wordpress.com&amp;blog=6217008&amp;post=194&amp;subd=melissaluther&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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