Out of Home Advertising – Still a Great Way to Build Buzz
Many brands, marketers, and consumers are obsessed (yes, I said it, and it’s true!) with social media, online advertising, SEO, SEM, conversions, microsites… the list goes on and on!
I strongly believe that people have started to miss out on the opportunity to take advantage of some of the more basic, but high impact advertising opportunities.
For example, out of home advertising can be a much less expensive route than print, TV, and radio. It also has the added bonus of being able to be passed along and viral very easily, especially with the number of people who have smartphones today. Let’s look at one example coming out of Ontario in May 2010 – James Ready beer.
Instead of taking the typical alcohol advertising route (girls with little clothing on), James Ready opted to run a fun, unique, and atypical campaign (see Marketing Mag’s take here).
Focusing on fun and value, this is an ad I will certainly remember. Another example that comes to mind is the Vancity Bike Share program, where the bank bought red bikes, and left them in Vancouver for people to ride and pass along.
Does anyone else have examples of successful offline campaigns that have high media value, but low actual cost to the company? Do you think that these campaigns are as effective as online campaigns?
